According to a Google Search analysis by AutoTrader.co.uk, Tesla is the most sought-after car brand in both the United States and many countries worldwide. In the US, Tesla is the top choice in 25 states, followed by Jeep in second place with 21 states showing interest. Toyota ranks third, with Alaska, Vermont, and West Virginia displaying the highest search volume for the Japanese automaker. Land Rover emerges as the preferred brand in Michigan.
The cars the USA wants to buy- Auto Trader.co.uk research
Globally, Tesla is the most searched-for brand in 39 countries, including the US, Canada, France, Spain, Australia, and the United Arab Emirates. Jeep leads online searches in 27 countries, while BMW is the top choice in 20 countries, including the UK and South Africa. Toyota takes fourth place but garners the most searches in Namibia, Lithuania, and Venezuela.
Within Italy, Ferrari is the most sought-after brand, while Lamborghini dominates searches in Honduras, the Cayman Islands, Montserrat, and Dominica.
The cars the world want to buy- Auto Trader.co.uk research
The study reflects the popularity of American car manufacturers within the US, with Jeep standing out for its reliability and adventure-oriented character. However, Tesla’s cutting-edge technology and commitment to sustainability make it the most desired brand in the US.
AutoTrader UK based its findings on Google search data, analyzing search volumes for various car manufacturers’ terms from January 2022 to December 2022.