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超越本田和日產,中國電動車來勢洶洶,比亞迪 BYD 躍升全球第七大汽車品牌

(圖/比亞迪)

根據《日經》的報導及 MarkLines 的數據,中國電動車製造商比亞迪在2023年第二季度的汽車銷量首次超過本田和日產,成為全球第七大汽車製造商。隨著低成本電動車需求的攀升,比亞迪在全球市場的影響力不斷擴大,尤其是在海外銷售方面,年增已經來到了約兩倍的份額,達到105,000輛。

比亞迪銷量成績

比亞迪在今年4月至6月期間的新車銷量增長了40%,達到98萬輛,這使其超越了日產和鈴木,並在本季度首次按季度擊敗本田。

比亞迪的成功主要得益於其極具價格競爭力的電動車產品,如海鷗 Seagull,這款車型在中國的起價僅為 69,800元人民幣,進一步鞏固了其市場地位。

在全球汽車市場中,在豐田和福斯等領先汽車製造商在第二季度的銷量出現下滑的情況下,比亞迪的銷量卻依舊持續增長,尤其是在中國國內市場,6月的銷量較去年同期增長了35%。相比之下,擅長汽油動力汽車的日本企業則面臨挑戰,本田在中國的銷量下降了40%,並計劃削減在中國產能約30%。

(圖/比亞迪)

比亞迪全球布局

此外,比亞迪正在積極擴展其全球製造足跡,計劃在泰國、匈牙利、巴西等地開設新工廠,以避免來自美國和歐盟的高額關稅。美國已將中國製造的電動車關稅提高至100%,而歐盟則提議將關稅提高至36.3%。比亞迪的全球擴展計劃反映了其應對國際市場挑戰的戰略,並加速了其成為全球主要電動車製造商的步伐。

比亞迪的成功也標誌著全球汽車產業向電動化轉型的加速。儘管目前豐田是唯一一家銷量超過比亞迪的日本汽車製造商,但隨著比亞迪的崛起,全球電動車市場的競爭格局正在迅速改變。隨著比亞迪快速追趕通用汽車公司、福特汽車公司和克萊斯勒集團等美國「三巨頭」,這家中國企業正逐步成為全球電動車領域的主要競爭者。

買電動車MYEV採編

優質業務推薦:許尹芳

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