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比亞迪全球震撼!第二季銷量暴增 40%,超越本田日產躍升第七位

(圖/ BYD)

2024年第二季度,比亞迪(BYD)在全球汽車市場上表現亮眼,銷量達到98萬輛,同比暴增40%,一舉超越本田(Honda)和日產(Nissan),成功躍升至全球汽車銷量第七位。這一成就顯示了比亞迪在全球市場中的強勁增長和競爭力。

(圖/ BYD)

根據日本經濟新聞中文網報導,數據來自汽車廠商發布和調查公司MarkLines。報告指出,比亞迪的銷量不僅首次超過了銷量下降至92萬輛的本田,還在全球市場中名列前茅。相比去年第二季度的70萬輛,比亞迪的增長幅度令人矚目,當時公司僅排在第十位。

 

(示意圖/ 微博@视觉中国)

在第二季度,全球汽車銷量排名前四的依次為豐田(TOYOTA)、比亞迪、本田和日產。豐田以263萬輛的銷量繼續領跑,雖然較去年有所下滑,但仍保持領先地位。

比亞迪的成功可歸因於多方面因素。報導指出,比亞迪的海外銷量增長了約3倍,達到10.5萬輛,顯著拉動了整體銷量。公司在中國市場發動價格競爭,提升了銷量,而傳統汽油車有優勢的日本車企則面臨挑戰。

(圖/ BYD)

此外,比亞迪已在泰國啟動了第一家海外整車工廠,並計劃在匈牙利和巴西建立新廠,還在討論在墨西哥生產的可能性。報導預測,如果比亞迪能夠在各國建立純電動汽車的供應鏈,將對其他汽車企業造成更大壓力。

大陸其他汽車企業也顯示出增長潛力。吉利控股集團排名第十一,奇瑞汽車則位居第十五。這些企業的銷售實力已開始挑戰傳統汽車巨頭的市場地位。

面對比亞迪的快速崛起,本田和日產需要采取積極措施保持競爭力。專家建議,包括加強新能源汽車研發、擴大市場覆蓋、提升品牌形象、與科技公司合作、提供多樣化產品線以及強化售後服務等,都是應對激烈市場競爭的重要策略。

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