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特斯拉公布2024年交付數據,第四季電動車銷售創新高但仍未達成年度目標

(圖/Tesla)

特斯拉公佈了 2024 年全年及第四季度的生產和交付數據,儘管創下季度交付新高,但仍低於市場預期和公司目標。特斯拉確認第四季度交付了 495,570 輛電動車,略低於分析師預期的 507,000 輛,以及其原先設定的超過 515,000 輛的目標。

第四季數據概覽
特斯拉在第四季度的總產量為 459,445 輛,交付量達 495,570 輛,其中 Model 3/Y 系列當然占據了絕大多數:
Model 3/Y
產量:436,718 輛
交車量:471,930 輛
經營租賃會計占比:5%

其他車型(如 Model S/X)
產量:22,727 輛
交車量:23,640 輛
經營租賃會計占比:6%

儘管交付量未達標,但 495,570 輛的成績仍刷新了特斯拉季度交付記錄。

全年表現雖略低於2023年,但保持增長
2024年全年,特斯拉共交付 1,808,581 輛,比上一年略有下降 1%。然而,與 2022 年相比,交付量實現了 38% 的增長。

(圖/Tesla)

加大折扣力度,激勵措施助力銷售
特斯拉在第四季度時為了實現交付目標,實施了有史以來最積極的折扣與激勵政策,包括:
1.汽車直接折扣
2.推薦計畫擴大優惠
3.免費超級充電
4.免費全自動駕駛 (FSD) 試用

這些措施提升了銷售表現,但仍未完全抵消市場對目標未達成的擔憂。

儲能業務亮眼,成長潛力可期
雖然電動車方面未達目標,但特斯拉在儲能業務方面創下了新紀錄。公司宣布透過 Megapack 和 Powerwall 產品,第四季度部署了 11 GWh 的儲能系統,為歷史最高。儲能業務成為特斯拉業績的一大亮點,顯示公司在能源領域的增長潛力。

市場反應與展望
數據發布後,特斯拉股價在盤前上漲近 2%,但隨後下跌 3%。分析師認為,儘管交付未達目標,但儲能業務的增長和全年交付穩健表現為未來業績提供了支撐。

特斯拉未來將持續在電動車和儲能業務上雙軌發展,市場對其如何平衡銷售增長與利潤率保持高度關注。

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