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福特電動車策略大調整:需求疲軟與成本上升致財務損失高達19億美元

(圖/ Ford)

福特汽車公司(Ford)宣布,將對其電動車(EV)計劃進行重大調整,原因是需求低於預期以及生產成本上升。這一變動將對公司的財務狀況和未來計劃產生深遠影響。

(圖/ Ford)

生產延遲

福特將推遲其下一代全電動皮卡車「Project T3」的生產,原定於田納西州的新工廠製造。該車型現預計於2027年下半年開始生產,這一延遲將影響計劃中的市場推出時間。

(圖/ Ford)

取消車型

此外,福特取消了計劃中的三排全電動SUV。公司將改為集中精力開發混合動力車型和電動商用車,包括預計於2026年推出的新型電動商用貨車。

財務影響

這些調整將使福特面臨約4億美元的特殊非現金費用,主要涉及製造資產的減值。公司還可能需承擔高達15億美元的額外費用,這對財務狀況構成重大挑戰。

(圖/ Ford)

戰略調整

福特表示,此次戰略轉變旨在提升電動車業務的資本效率和盈利能力,以應對市場需求變化和競爭壓力。公司將優先推動混合動力車型及電動商用車的開發。

市場回應

此次調整顯示福特在適應市場環境和確保未來競爭力方面所做的努力。這一變動反映了公司對電動車市場的重新評估及應對策略。

福特的最新決策將在未來幾年內重塑其電動車業務格局,並對業界和消費者帶來深遠影響。

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