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歐洲電動車市場風雲變幻:BMW在上個月首度超越特斯拉,銷量差距驟縮

(圖/BMW)

根據Jato近日發布的數據,儘管特斯拉Model Y在7月份繼續保持歐洲最暢銷車型的地位,但整體而言,BMW首次在歐洲電動車市場上超越特斯拉,成為該月銷量冠軍。

電動車市場出現轉變

7月份,歐洲地區共註冊了103萬輛汽車,較去年同期增長2%。然而,電動車(EV)市場卻出現放緩跡象,銷量同比下降6%。其中,受歐盟關稅影響,來自中國的進口電動車銷售大幅下滑,為歐洲本土品牌提供了擴大市場份額的機會。

(圖/Jato)

BMW引領7月銷量

在這樣的市場背景下,BMW以14,869輛的電動車銷量奪得7月份歐洲市場冠軍,實現了35%的年增長率。特斯拉則以14,561輛的銷量位居第二,隨後是福斯汽車(12,213輛)、沃爾沃(10,533輛)和奧迪(8,618輛)。

BMW在電動車領域的強勁表現凸顯出其在產品線和市場戰略上的成功,旗下最新車款,包括 iX1、i4 和 i5在內皆有顯著成長。與此同時,特斯拉7月份的銷量同比下降16%,顯示出其在歐洲市場面臨的競爭壓力日益加劇。

(圖/Jato)

特斯拉仍保持年度領先地位

儘管7月份的銷量有所下滑,特斯拉在2024年前七個月中依然保持著明顯的領先地位,特別是其Model Y和Model 3車型繼續主導全年純電動車銷量排行榜。然而,近期的銷售趨勢顯示,BMW、Volvo 等品牌正逐步縮小與特斯拉之間的差距,市場競爭日趨激烈。

未來市場展望

隨著更多傳統汽車製造商加速推出電動車型,歐洲電動車市場的競爭將持續升溫。同時,政策變化和關稅調整也將對市場格局產生重要影響。未來,能夠在技術創新、產品品質和市場適應性方面持續發力的品牌,將在電動車市場中獲得更大的優勢。

7月份的數據反映出歐洲電動車市場正在經歷重要轉變,各大汽車品牌正積極調整策略,以適應不斷變化的市場環境並爭奪更多的市場份額。

而在歐盟反補貼關稅稅率調整後,中國進口電動車的表現也是讓人十分好奇。

買電動車MYEV採編

優質業務推薦:林昱融

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