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(圖/ BMW)
德國汽車製造商寶馬（BMW）為因應中國汽車行業激烈的價格競爭，宣布退出持續進行的價格戰。該公司現在將採用「降量保價」的策略，以穩定車價，限制銷售量。
1. 退出價格戰： 寶馬的決策是對中國汽車業內不斷升級的價格戰的回應。該公司承認激烈的折扣政策已導致經銷商巨額虧損。
2. 價格調整： 自7月10日起，寶馬已經調整了其整個車型的價格。之前的價格報價已經作廢，預計7月15日後還會有進一步的價格上漲。
3. 支持經銷商： 這一策略轉變旨在減輕寶馬經銷商的財務壓力。通過保持穩定的價格，該汽車製造商旨在為經銷商提供更可持續的經營環境。
寶馬（BMW）的這一舉措反映出中國汽車市場的不斷變化。在平衡銷售量和利潤方面，製造商們需要謹慎行事，行業將密切關注這一策略轉變是否能夠帶來積極的結果。
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