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盧克茲Air電動車降價計劃見成效:銷量大漲,CEO解密成功之道

盧克茲(Lucid)集團首席執行官兼創始人彼得·羅林森(Peter Rawlinson)在蒙特雷汽車週活動中表示,本月初盧克茲為其Air豪華電動汽車宣布的巨額降價開始見效。

在接受雅虎財經採訪時,這位高管表示,EV創業公司在價格下調後看到了銷售和產品興趣的增長,儘管他拒絕透露具體數字。

A Lucid Air Grand Touring electric luxury car is displayed at the Lucid Motors Inc. studio and service center on February 25, 2021 in Beverly Hills, California. (Patrick T. Fallon / AFP via Getty Images)

羅林森表示:“我們回到了最初的定價,我認為這樣是正確的。在進入2022年夏季時,我們在電池方面遇到了一些通貨膨脹的挑戰。因此,我們不得不相應地採取了價格行動。但我很高興地說,我們恢復了最初的定價結構,這受到了客戶和市場的歡迎。”他所說的“最初的定價”指的是盧克茲在Air發佈時最初公佈的價格,之後在去年夏季不得不提高的價格。

該公司於8月初將中檔Touring和高檔Grand Touring版本的價格削減了多達12,550美元,基礎版本Pure的價格削減了10,650美元。然而,盧克茲Air仍然是一款昂貴的電動汽車,在Pure AWD版本中的起價為83,900美元(含1,500美元運輸費)。因此,這款電動豪華轎車不符合聯邦電動汽車稅收減免政策,儘管它符合商業租賃豁免政策,允許購車人通過租賃計劃充分利用7,500美元的稅收減免。

更便宜的盧克茲Air版本即將推出,名為Pure RWD,根據該公司的在線配置工具,預計將比Pure AWD版本便宜5,000美元。因此,起始建議零售價應為78,900美元(含1,500美元運輸費)。配置工具顯示,入門級Air Pure RWD車型將於2023年9月推出。

至於Lucid Air Touring和Grand Touring版本,它們的起價分別為96,500美元和127,100美元(含1,500美元運輸費)。盧克茲還將在今年晚些時候推出1,234馬力的Air Sapphire旗艦版本,售價為249,000美元。

該EV創業公司還準備推出其第二款車型,即三排座Gravity SUV。羅林森表示,一切都在計劃之中,將於11月進行揭示。他指出,盧克茲目前擁有約30輛測試“試驗車”或原型車,公司目前正在使用這些原型車對新車型進行測試。

#Lucid Air #電動汽車 #新能源汽車 ##特斯拉#MYEV #美國隊長MYEV

 

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