Tesla Shines in California: Brand Secures Nearly 67% of BEV Market Share.

According to data provided by the California New Car Dealers Association (CNCDA), new light vehicle registrations in California showed an impressive 11.6 percent year-over-year increase, totaling 905,752 units in the first half of 2023. The dataset and estimates from various partners revealed that plug-in electric car sales outpaced the general market, with 220,624 new plug-in cars registered, accounting for over 24 percent of the total market share during the same period. The year-over-year growth for plug-in vehicles was estimated to be more than 40 percent.

Specifically, the dataset indicates that battery-electric vehicle (BEV) registrations reached 191,041 units, constituting 21.1 percent of the market, while plug-in hybrid vehicle (PHEV) registrations accounted for 29,583 units, making up 3.3 percent of the market share. Notably, the non-rechargeable hybrid segment experienced a significant decline in registrations, decreasing by about a quarter year-over-year to 38,629 units.

Breaking down the data for Q2 2023, plug-in electric car registrations are estimated as follows:

BEVs: 103,516 units with a 22.7 percent market share
PHEVs: 13,113 units with a 2.9 percent market share
Total plug-ins: 116,629 units with a 25.6 percent market share
Non-rechargeable hybrids (HEVs): 38,629 units with an 8.5 percent market share
Total electrified vehicles (xEVs): 155,258 units with a 34.1 percent market share
The dataset also highlights the top all-electric car models registered in California from January to June 2023:

Tesla Model Y: 74,765 units, #1 in Luxury Compact SUV with a 68.2 percent market share
Tesla Model 3: 41,718 units, #1 in Near Luxury Cars with a 50.8 percent market share
Chevrolet Bolt EV/Bolt EUV: 10,868 units, #4 in Small Cars with an 11.8 percent market share
Tesla Model X: 5,099 units, #4 in Luxury Mid-Size SUV with a 10.8 percent market share
Ford Mustang Mach-E: 4,789 units, #3 in 2 Row Mid-Size SUV with a 12.6 percent market share

Regarding brand sales, Tesla showcased remarkable performance, registering 69,212 new vehicles in Q2, surpassing Toyota for the first time, although Toyota still held the lead in year-to-date registrations. Tesla maintained its dominance in the BEV segment, securing almost 67 percent market share, with other non-Tesla BEVs accounting for approximately 34,304 registrations in the same period.

With a 4.3 percent share in the US market for the first half of 2023, Tesla’s estimated total registrations in states outside of California amounted to roughly 196,000 units.






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